sourcing MATERRA COTTON
We work with a variety of brands, from luxury and high street to sustainability vanguards in apparel, denim and home textiles. All on their own journeys, they are united in the acknowledgment that the fashion industry can only become more sustainable when farmers are rewarded for everything they do.
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Fashion has 5 years left in The Decade of Action.
Aiming for a liveable planet, 2030 has been identified by the IPCC as the deadline for the world to reduce its emissions by half. This gives the fashion industry about five years to fundamentally change the impact of their entire supply chains. With 24% of greenhouse gas emissions occurring at Tier 4, cotton sourcing is one of the biggest leverage points for fashion to scale down its impact, all while requiring reliable primary impact data to enable this.
The opportunity for the fashion industry to demonstrate forward-thinking action and take the lead is right here.
The time for action is now
Seasonal approaches just won’t work anymore. This is why we do not sell regenerative cotton “off the shelf “, but set up programs with brands that support farmers in their regen journey over 2-5 years or longer. For brands with an existing supply chain, we provide the regenerative cotton after ginning. For those that are reviewing their current supply chain we can recommend mill partners.This is part of our plug-and-play strategy enabling a fast and seamless integration of our regen cotton in your supply chain.
Cotton-as-a-service, from seed-to-bale.
Communicate human-centric stories, all backed by verifiable data
Worldwide, the divide between supply and demand of sustainable cotton continues to grow and forecast to increase as 50% of all cotton growing regions face flooding, severe droughts, and unthinkable temperatures. Climate-resilient growing and sourcing ensures that your brand can participate directly in regenerating ecosystems and communities. This also ensures planning security for your brand, future-proofing your supply chains against any shocks.
We bespoke-design our farming program entirely around your brand’s priorities across impact indicators and data points, where ever you are on their sustainability journey. Our plug and play model is designed to help the integration of regen cotton quickly into each brand’s unique supply chain. At the same time, our regen program follows an outcomes-based approach that helps each farmer progress towards defined goals, no matter how experienced or capable they are.
Tell your customers who grew their cotton; comply with the EU Green Claims Directive with substantiated claims. With expansive, primary field-level impact data, our on-ground presence that includes photo- and videographers, and a marketing team experienced in sustainability comms, you’ll tell the most inspiring, accurate story — both digitally and in-store — to your customers.
All your burning questions, answered.
Make use of our direct cotton fibre sourcing programs, without having to set anything up from scratch. Source 28-32 mm long staple cotton fibre — specs and samples are always available.
Our unique program ensures fair premiums for farmers, risk-sharing between farmers and brands and low project development costs.
The cotton is usually harvested in December and will be available after ginning in February of the following year.
Organic farming avoids the use of synthetic pesticides, fertilisers and genetically modified organisms (GMOs). Organic is also a regulated agricultural approach and requires adherence to specific certification standards, which vary across countries. These standards strictly define the allowed practices, inputs, and labelling requirements.
Regenerative farming however recognizes that organic standards can ignore location, context and ecosystem, when applying its rules. We define regenerative based on three holistic principles: restore biodiversity, reduce resource usage and raise farmer livelihoods. It’s an outcomes based approach, which we use for a context specific farm management plan.
It's worth noting that regenerative farming practices can be implemented within an organic farming framework, but organic farming doesn't necessarily encompass all regenerative farming principles.
The impact data can either be accessed via our Co:Farm app, through customised dashboards, or directly imported into your existing ERP system from which you can then make relevant datasets, We’ll work around how you operate,
A COTTON PROGRAM BUILT FOR FASHION AND FARMERS ALIKE.
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DIRECTOR OF SOURCING & SUSTAINABILITY
MANGO
“As a global fashion company, we have a clear goal: to help create a fairer society and reduce the impact of the fashion industry on the environment. This is why we have joined forces with key partners like Materra, who will help us move more quickly to ensure that 100% of the fibres we use are sustainable by 2030.”
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“Use of homemade botanicals, drastically reduced my input costs and enhanced the population of beneficial insects in my farm, Regenerative practices build the soil health and provide me sustainable income from agriculture. I am proud to be a part of Materra regen project.”
From program implementation to cotton fibre & impact data, we’ve got you covered.
We’re working with progressive brands, textile mills and farming collectives to create meaningful change in the global cotton systems industry. Ready to get started ? Drop us a line!