Materra's mission is to regenerate half a million hectares of land by 2030

Cotton has and will always be a cornerstone of fashion’s fibre basket. Grown well, its potential for social and environmental impact is enormous.

Yet, complex and utterly opaque supply chains have stalled meaningful progress towards a ‘more sustainable cotton industry’.

Without traceability and the data that comes with it, brands face big compliance risks and the inability to meet critical impact targets.

Brands need sight and scale, and so do farmers. As we find ways to fight the climate crisis, we’re building the system that makes this possible.

Cotton has and will always be a cornerstone of fashion’s fibre basket. Grown well, its potential for social and environmental impact is enormous.

Yet, complex and utterly opaque supply chains have stalled meaningful progress towards a ‘more sustainable cotton industry’.

Without traceability and the data that comes with it, brands face big compliance risks and the inability to meet critical impact targets.

Brands need sight and scale, and so do farmers. As we find ways to fight the climate crisis, we’re building the system that makes this possible.