Regenerative
cotton
We design and implement large-scale regenerative programs to support both brands and farmers on their sustainability journeys, wherever they may be.
Materra is scaling up regenerative cotton through a farmer-first and data-backed model.
Grounded in radical direct-to-farm transparency, our regenerative cotton programme is helping meet the booming demand for preferred cotton as the fashion industry shifts away from destructive systems.
With the help of our unique partnership model and a systems-thinking approach, we are helping brands and farmers alike to commit to practices that are both healthy for themselves and the planet.
What brands get from our Regen Cotton Program
Fibre. Data. Implementation. We cover the gamut in our programme based in India, with the help of our multi-disciplinary team and unique services. Plus the 1000 farmers we work with, of course.
Make use of our direct cotton fibre sourcing programs, without having to set anything up from scratch. Source 28-32 mm long staple cotton fibre — specs and samples are always available.
Our program ensures fair premiums for farmers and low project development costs for brands.
What makes our regen programs unique is the data we provide with Every. Single. Bale.
Access 300+unique data points customised to your needs, ensuring unprecedented Tier-4 visibility and compliance with sustainability and consumer laws and regulations worldwide.
Our hybrid program management approach combines in-person work with digital products. We design hyper contextual farming programs adaptively, while also collecting hyper contextual impact data, through live practice tracking, straight from the field. We also link all of these to farmer incentives, disbursed in a transparent manner.
our regen cotton is powering progressive brands around the world
The Materra
Regenerative Principles
Regen farming places a holistic emphasis on reviving soil health, ecosystems, biodiversity, and farmer livelihoods, but it’s never a rigid, time-bound set of standards that ignores context or ecosystem. Think of it instead as a method of continuous improvement to help the most sceptical farmers commit to better practices without risking a sudden loss in yield and profits.
Reducing carbon impact, improving water stewardship, reducing reliance on chemical inputs and implementing IPM practices.
Helping living ecosystems flourish with better soil management, crop diversity and the use of beneficial insects.
Co-designing with farmers, increasing farmer profits, incorporating local knowledge and building resilience in the field.
Having started with just 21 farmers, we now work with around 1000 farmers in India across two states and three communities. In 2024 we are expanding further, scaling within our existing 3 clusters while exploring new communities to partner with.
Our regen programs are built hyper-contextually with a foundation in local community knowledge and practices and then thoughtfully combined with farmer capacity building opportunities.
When making systemic changes, commitment and risk sharing for farmers is paramount. Our programs provide farmers clear outcomes-based financial incentives for progressing towards regenerative goals. Combined with multi-year sourcing agreements with brands, this helps strengthen the brand-farmer relationship over time.
To enable this, we built an expert team across plant science, entomology, implementation, impact analysis, product design, data analytics and even second and third-gen farmers, bringing with them decades of experience in growing cotton and managing complex cotton initiatives in India.
Our on-ground team visit our farmers twice a month providing expert guidance throughout the season with the help of in-field demonstrations, helping reassure farmers when trialling a new input or practice.
We also develop our own trilingual regen practice manuals, all distributed in our workshops, and filled with practical knowledge, tips and instructions.
Digital agronomy support is always available through Co:Farm. Farmers access training videos, receive notifications about crop prices, and chat directly with extension agents when they need to.
When the cotton is ready to sell, we oversee the procurement directly from farmers, disbursing premiums via digital bank transfers. We also oversee ginning to ensure complete segregation of Materra fibre when it arrives — preventing any mixing or contamination — plus the logistics to get bales shipped to partner yarn spinners.
Critical impact data, with every bale of cotton.
Complementing our program is digital agrononomy support and impact data collection all powered and scaled up by our unique digital tool — Co:Farm.
WHAT FARMERS LOVE ABOUT REGEN
From program implementation to cotton fibre & impact data, we’ve got you covered.
Pop in your details to book a call with our team and learn more about how we’ll craft a solution ready for where you’re at and what you need.
